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Corporate image, product awareness, employee motivation, internal communication and even sales can all be improved through charity involvement.
There are many effective ways your company can show its support for our work:
Staff Involvement. Involving your employees in a fundraising campaign for Bag Books is a great way to generate team spirit and improve staff relations, and have a bit of fun too! Or you could lend us your staff's time and expertise through a staff secondment.
Payroll Giving. A simple way for your staff to give to Bag Books directly from their pay - but only if you operate a payroll scheme. We can help you to promote the scheme to your employees to improve your take-up level, thus boosting your company's overall charitable giving. Why not nominate Bag Books as your payroll charity of the year? Or offer to match your employee's donations?
Sponsorship. Covering the costs of, say, one of our publications or the associated costs of holding a fundraising event can raise your profile amongst customers, suppliers and your competitors and show them your socially responsible image.
Cause Related Marketing. Linking your product with Bag Books for a sales promotion, competition or affinity offer can enhance your company's image and your product's awareness as well as increasing sales. Bag Books benefits too from raised profile and increased income.
Gifts in Kind. Indirect support is just as valuable for us and an easy way for your company to support Bag Books. Offering your products or services for free or at low cost means more of our funds can be spent directly on support for people with severe learning disabilities.
For more information on any of the above ways of working with Bag Books, pleasee-mail: Jason Longbottom.
Examples of past successful partnerships
UBS
UBS, a major international provider of financial services, supported Bag Books for several years. They helped us write our marketing and business plans; they offered their spaces and facilities for activities; they even gave us a Trustee.
Their East End Book Fund (paying the recipient's contribution for scores of story-packs) has made the three London Boroughs of Hackney, Newham and Tower Hamlets the most intensively covered in the country. Their staff experienced a day in our workshop on several occasions and we were honoured to be chosen to benefit from their 2006 Charity Dinner at Tate Modern.
News International
The Wapping-based publishers of The Times, the Sunday Times, The Sun and The News Of The World adopted Bag Books as Staff Charity in July 2004.
At the end of that year, we were told that we had been so taken to heart by the staff that we would be reappointed for a second year! Then, as the end of that allotted time approached, we hear that for the first time ever, they would be retaining Bag Books as their charity for a further six months! By the end of the 30 month period, they had raised over £50,000 for us - a staggering amount - and we are eternally grateful.
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